At the risk of not doing justice to Maisha Walker's excellent talk on social media at May's Princeton Regional Chamber Breakfast, here are some of her tips. I really don't want to lose track of what she said, and I think it's valuable for many of us.
Any new marketing technique requires a 6 to 12 month learning curve -- first to learn the technology, then to soak up that community's etiquette.
Experts say a human can have only 150 close relationships, but -- for social media purposes -- each of those 150 people have their own networks, making social media a powerful tool.
Nevertheless, social media connections aren't helpful until you build them into relationships and make them real and local. Meet your connections!
Make sure you actually have a tangible goal that will affect your bottom line.
Realize you are a publisher. What will you publish?
Use the 80/20 rule. Twenty percent of your content should be highly unusual, surprising, attention grabbing.
Leverage all your resources, cross market, be consistent.
Track it, tweak it, repeat it. Don't start any social media project if you can't measure the results. It is not about traffic, it's about customers.
In the photo at left, she highlighted the five social media tools that she recommends: LinkedIn, Facebook, YouTube, Twitter, and WordPress.
Debbie Schaffer of Mrs. G's, no slouch in social media herself, said it was the best SM presentation she'd heard.
Larry Apperson, Jackie Berger, Emma Glasser, Beth Zeitler
the doors of PrincetonUnitedMethodistChurch, on a recent
Wednesday, geraniums decorated the red-and-white covered tables, and napkins
were tied with matching red ribbons. A dozen volunteers donned aprons and
disposable gloves, ready to serve at Cornerstone Community Kitchen, When Emma
Glasser arrived, Nicole Oliver, a high school sophomore from PUMC, showed her how
to serve the trays – entrees and vegetables from the Trenton Area Soup Kitchen,
plus a green salad, a fruit salad, juice, bread, and a dessert.
Larry Appersonhad the vision for Cornerstone Community
Kitchen (CCK), and it will celebrate its first anniversary on June 5. Every
Wednesday, no matter what, volunteers from the church and the community have
served a free and nutritious meal from 5 to 6:30 p.m. at the church on the
corner of Nassau
and Vandeventer. All are welcome, no questions asked.
Some come for the food, some
for the fellowship. Mothers come with children, and several people are here to
practice speaking English
Among the diners on this
particular Wednesday is a woman who takes the bus to a job in Princeton.
“Some of us who have jobs, we can’t get help from the government, but we still
have trouble paying our bills,” she says.
“The members of Princeton
United Methodist church have a strong commitment to service,” says Rev. Jana
Purkis-Brash, PUMC’s senior pastor. People from the community have also been
eager to help – preparing the greens, the fruit, and the eggs, and donating
baked desserts – plus working as servers and hosts. Judy Miller coordinates the
décor and Beth Zeitler organizers the volunteers. “Brownie troops donate
cupcakes, and we have had an entire office pitch in,” says Zeitler, a
Plainsboro resident. “CCK is also popular as a bar or bat mitzvah project for
teens from the Jewish Center. Our greatest need is for people to prepare salads
Panera Bread and the Bagel
Hole regularly donate baked goods, and Zorba’s Brother donated a turkey dinner
during the holidays. “We’re grateful for the in-kind donations,” says Apperson,
“and also for cash donations to cover our costs. Egg salad sandwiches are a
favorite take-home item, and children leave with breakfast in a bag.”
A raccoon friend encourages a child to eat her green beans.
As she helps clear the
tables, Glasser, a JohnWitherspoonMiddle
School student who is volunteering as part of her
bat mitzvah Hesed Project, says that her experience was just what she had hoped
it would be. “It was like a community here,” she says. “Everybody was so
friendly, so happy to be here. I am glad to have helped.”
Having played “Taps” for more than 40 years, the "Lone Bugler" talks with authority on sounding it. "There are only 24 notes, but it is difficult. ‘Taps’ is an emotion; music is an emotion. It is the only time you are laying someone down for the love of the country.” Three trumpet players, I am pleased to say, are in the Fox family. My son, George Jr., was the lead trumpet during his time in the Princeton High School Studio Band, and two of his children are on the way to being fine players. I love hearing brass play, whether on the parade field or at church. So my heart warmed when I read the paragraph above, part of an article, in this week's U.S. 1 Newspaper. Dan Aubrey interviewed First Sergeant U.S. Army Retired Richard Pinter, also known as the Lone Bugler, about what it means to play the trumpet at a military funeral. Click here for a read that befits Memorial Day.
In your purse, carry the aroma of lavendar or eucalpytus -- known for soothing the mind and spirit, said the expert at Capital Health tonight. At the 2nd anniversary of Woman in Business Alliance, (WIBA), an enterprise of the Princeton Regional Chamber, more than 100 women heard some stress tips from Dr. Randi Protter. It was a gala occasion, for some photographs, click here.
Protter gave this unusual tip about soothing scents. You can't carry the vial of lavender with you,she noted, it would leave your purse full of oil. But you can take a small glass vial and fill it with rock salt or kosher salt, then drip the essence over it. When you need a spa break, sniff sniff sniff.
Another good tip: try "square breathing," in for four counts, hold your breath for four counts, breath out for four counts, don't breathe yet for four counts. That works too. We all tried it.
Stress goes back to cavewoman days, said Protter, when women developed their output of cortisol and adrenaline. Back then, they had two choices, make dinner or be dinner. Now we have more choices, but we still have stress!
See live broadcasts when Ben Bernanke speaks at Princeton University on June 2 at 2 p.m. and David Remnick speaks on Monday, June 3.
Here is the info I got from the Princeton University publicity folks: a summary of the graduation events leading up to and including Princeton's 266th Commencement. I have deleted mentions of how to pick up journalist credentials and, no, I don't plan to do that myself.
The Bernanke and Remnick speeches will be simulcaston Channel 27 for Comcast subscribers and Channel 21 for Verizon FIOS subscribers. The events also are scheduled to be webcast live and archived online for later viewing at www.princeton.edu/WebMedia/. For more information, visit the Commencement website at http://www.princeton.edu/commencement/events
---The Baccalaureate service will take place at 2 p.m. Sunday, June 2, in the University Chapel. The speaker will be Ben Bernanke, chairman of the Board of Governors of the U.S. Federal Reserve.
---The Class Day ceremony for seniors is set for 10:30 a.m. Monday, June 3, on Cannon Green (Jadwin Gym in the event of severe weather). The speaker will be David Remnick, editor of the New Yorker.
--- The Hooding ceremony for advanced degree candidates will begin at 5 p.m. Monday, June 3, on Cannon Green (McCarter Theater in case of severe weather). The guest speaker is Sheryl WuDunn, a graduate from the Class of 1988.
---The Commencement program begins with the academic procession at10:20 a.m. Tuesday, June 4 on the front campus on Nassau Street. The University's 266th Commencement ceremony is slated for 11 a.m. on the lawn in front of Nassau Hall (Jadwin Gym in the event of severe weather). Princeton President Shirley M. Tilghman will preside over the event and address the graduates. Several honorary degrees traditionally are conferred, but names are not announced until that day.
After 30 years as a dance writer, 20 years as a business writer, and nearly 30 years of living in Princeton, I often have the urge to comment on an event, newspaper article, or NPR interview -- and relate it to my varied experience --in my blog "Princeton Comment." My "Gramma Fox" blog is more personal and spiritual. I contribute to the "Education Blog". My Twitter name is bffox.